About Us

NDO is a woman headed, professionally managed, and committed indigenous organization, active in rural development and humanitarian activities through building capacity of local communities in managerial and technical themes. NDO also involves in service delivery activities based on community needs. The primary focus of NDO is to provide a friendly environment to poor who are deprived and struggling to enjoy peaceful life with dignity. NDO also works in Healthcare Services, Education, and Shelter, Food Security, Sustainable Livelihood, Water and Sanitation. Poverty Alleviation, Disaster Management, Community Empowerment, Gender Equality, Capacity Building and Environment are cross cutting consideration of NDO activities.

The main objective behind establishment of NDO is to empower rural women and children through establishing development avenues ad addressing their basic needs. NDO intends to strengthen the community-based women led organizations for ending poverty and enhancing their capacities on running local institutes. NDO focuses more on ending gender disparity, institutional development, community restoration and building democratic society where all individuals may entertain their all fundamental rights without any social, economic, political and religious discrimination.

Building a society where all individuals have access to basic facilities and equal opportunity for socio-economic growth.

Ensuring social and economic empowerment of vulnerable groups of the society through introducing innovative approaches to eliminate poverty, increasing access to basic facilities and building capacity of women led organizations.

  • To ensure participation of vulnerable groups of the society that includes women and children in development process.
  • To improve the living standards of vulnerable groups which includes women and children by introducing sustainable, participatory and integrated development approaches.
  • To increase literacy with special focus on girls’ primary education.
  • To create awareness among masses on negative consequences of early marriages and educate them about fundamental rights of women and children to ensure social protection and access to justice.
  • To provide range of livelihood options to vulnerable groups to end poverty and enhance their social status.


NDO is governed by Executive Committee which comprises over 5 members. This is the constitutional body of the organization and supreme forum for the decision. The EC is woman headed and all other office bearers and members are female. Below are the EC members and office bearers.




Name of EC Member

  • Ms. Azra Memon
  • Ms. Asia Akber Abbasi
  • Ms. Begum Anwar Siyal
  • Ms. Maria Baloch
  • Ms. Tahira Nawaz


  • President
  • Vice President
  • General Secretary
  • Joint Secretary
  • Treasure



Community Mobilization

Community Mobilization is an approach that enables people to organize for collective action, by pooling resources and building unity required to resolve common problems and work towards community advancement. In this regard, NDO facilitates a process that empowers women and men to organize their own self-governing grassroots level institutions which enable them to initiate and control their own personal and collective development. NDO focuses more on organizational development, capital formation for sustainable development through capacity building and socio-economic development. NDO initiates processes through which communities are sensitized for a positive change and wellbeing. NDO uses community mobilization as tool to motivate marginalized, ignorant and poor communities to bring them in mainstream.

Awareness Raising

NDO continue raising awareness on different issues and societal behaviors against women and children. NDO arranges different type of activities such as walks, seminars etc. to raise awareness among the different stakeholders on the different issues of violence against women and children.

Research & Advocacy

NDO continue pursuing research and networking on various socio-economic issues by developing linkages with government and other CSOs. Livelihood, skills, education, healthcare, WASH and other related subjects are among focus of the organization. Advocacy consists of different strategies aimed at influencing decision-making at the organizational, local, provincial, national and international levels. Research strategies can include social marketing, information, education and communication (IEC), community organizing, or many other tactics. For its campaign, the NDO uses all the means including print and electronic media to create mass awareness.

Partnership Building

There are huge resources available with the support system especially, the government that should reach the deserving people. NDO continue sensitizing support system and work as a bridge between communities and social development agencies/NGOs, government system, corporate sector such as banks etc. to facilitate flow resources to the poor and needy.


There are issues for which mass mobilization and collective efforts of organizations are required to transform existing socio-economic structures and foster social change. Networking also helps in accessing and sharing information, capacity building and training, accessing donor funding etc. NDO continue working with organizations and networks to highlight development issues in concerted manner and remain effective part of civil society interventions. For this, NDO retains membership of existing networks, acquire other likeminded groups and form networks of its own beneficiaries.

Service Delivery

The prevalent service delivery mechanisms greatly lack quantity and quality, efficacy and effective to reach out to communities based on their genuine needs. People cannot wait for life to meet their basic needs of education, health, water and sanitation. If sate machinery which has prime responsibility to respond is slow, needs should be met through alternative mechanisms. There is a strong need for service delivery organizations that have deep roots and good understanding of socio-economic conditions and qualified people.

Azra Memon President

single image Ms. Azra Memon is human rights defender and social activist having master’s degree in social sciences. She is working in the development sector since 2006. She has gained wide experience in community development, program and project management, planning, monitoring, stakeholder engagement, media relations, and community mobilization. She formed a woman focused nongovernmental organization “Nari Development Organization” in 2009 and since then, she is working hard to empower rural women through enhancing their vocational and life skills and raising voice for their rights. Azra has initiated several initiatives to bring rural women in social and political mainstream. Ms. Memon has successfully managed several projects related to livelihood of poor and ignorant segments of the society and being engaged in rescue, relief and rehabilitation activities during massive floods in 2010 and torrential rains in 2011. She has attended several training workshops. Her achievements in the development sector show her commitment towards women empowerment and development of marginalized communities.

Azra Memon was Awarded by and With:

  • Best Performance Award by Social Welfare Department Dadu; Government of Sindh
  • Best Performance Award by REEDS Pakistan and BCI
  • Sindh Rani Award by Young Writer’s Forum Hyderabad, Sindh